Challenges of Demonstrating ROI of Paid R&D Information Tools
In this video presentation, Rosemary Lau, Business Enabling Lead for AstraZeneca, gives her view on the challenges of demonstrating ROI of paid R&D information tools, against the backdrop of free information sources, budget cuts and changing business strategy. In her presentation she analyzes cost savings realized from paid information tools, and the tangible and intangible savings in terms of a scientist's time.
From this review, she outlines how paid content supports the business by allowing the organization to make informed decisions, save time, integrate information into the user's workflow and stimulate innovation.
Rosemary Lau, Astra Zeneca